WWF Nederland

A platform that makes the difference

The World Wildlife Fund has been campaigning for endangered animals and their living environment for 60 years. But to really make a difference, WWF also wants to inspire its website visitors to take action themselves. We developed an integrated platform focused on activation: from shopping for sustainable products in the WWF shop to sharing practical tips.

All-in-one for a seamless connection

The new platform has been implemented with Optimizely and Salesforce. This makes it easy to manage WWF’s content, marketing automation, personalisation and e-commerce from one CMS. This means they can seamlessly connect information, activation and fund-raising. To maintain consistency with the experience, we designed a design system so that WWF can also be flexible when building pages. The platform offers many advantages:

• Based on the user data Optimizely collects, the visitor is better informed and activated about how he/she can use his/her own resources.
• The content is personalised based on click behaviour.
• Content and campaigns are shown in one screen, and WWF has access to unlimited domains to reach all markets.
• Forms to sign up for events or to make donations are very easy to put together.
• The flow is linked to Salesforce so the processes can be organised better and more efficiently.

The result? Huge growth for WWF

The new website is being used by WWF Nederland to start a major movement in which everyone can contribute to the conservation and protection of nature.

WWF saw a 323% growth in donors over a 3-year period. The number of donations increased by 1285%, while the turnover of the webshop grew by 430%. This helped WWF with the big step from making a loss to becoming profitable.