Vebego

A complete rebranding and redevelopment of digital systems

Vebego is an international group of companies, originally founded as a family business and a leader in the world of cleaning, landscaping, facility management, and healthcare. With over 40,000 employees in four countries, they strive to create social value through meaningful work. Meaningful work and a positive societal contribution serve as the rock-solid foundation for their clients. Thanks to this conviction and commitment, Vebego's goal is to grow into one of the largest and most inclusive employers in Europe across more than 40 Vebego companies.

The next step in realizing Vebego's strategic ambition involved a transformation in their approach and corporate identity. Their ambitious project, focused on growth, positioning, and impact under a single brand, was a powerful move towards achieving their strategy and vision. This path to unification entailed not only a new visual identity and corporate culture but also a complete restructuring of their technical infrastructure. In the realm of online communication, Vebego has a longstanding and valuable partnership with Conclusion Experience. By utilizing Umbraco and its capabilities, Conclusion Experience developed an entirely new platform with new structures, functionalities, and refreshed designs.

The crossroads of challenge and change

The rebranding and developing of Vebego's strategic ambition to have its subsidiary companies operate under a single name was a complex challenge. It impacted every aspect of the organization, from revamping their visual identity and corporate culture to renewing their online presence and web environments. To extend the online ambitions, the development and realization of upgraded web environments and systems was necessary. This also involved an upgrade in the utilized Umbraco platforms and functionalities. Without optimal development and implementation of these systems, Vebego risked a deficient integration of its various subsidiary companies under the brand.

Strategic transformation through digital innovation

In collaboration with Vebego, Conclusion Experience developed a completely new platform, including a new structure, a new Umbraco system, new functionalities, and designs. The new platform takes accessibility requirements into account, provides centralization, scalability, and offers a technically advanced solution with a fresh look. In total, over 40 websites, 1000 articles, and 5000 webpages were migrated and redirected to a fully unified Umbraco platform under the Vebego name. Umbraco CMS services were used to shape the online positioning, overcoming the challenges of determining the necessary functionalities and implementing the new visual identity. One brand identity and design, along with associated front-end elements, spread across various Umbraco systems with the same user-friendliness. With Umbraco services, the platform is more structured and optimized for use within the various subsidiary companies and employees of Vebego.

From a technical standpoint, the new environments provided a platform with optimized speed, accessibility, security, and performance. This intensified the capabilities and functionalities of the platform for Vebego, while also optimizing it to a high technical standard. Within the platform, various API integrations are used to facilitate collaboration with existing programs within Vebego. The design is dynamic and adaptable with various possibilities for all Vebego companies. The entire platform is maintained and optimized on a daily basis by Conclusion Experience and Vebego to provide the best user experience in terms of usability, technical performance, and marketing.

Result-oriented success

The results of this ambitious endeavor are impressive: Vebego now has a strengthened online presence, with restructured websites, improved content, and enhanced analytics environments. The more efficient platform configuration led to cost savings in further development. The new website offers better visibility, clearer communication about Vebego's services, improved technology, and most importantly, uniformity. These improvements contribute to Vebego's long-term objectives and strengthen their position in the market. At Conclusion Experience, we take pride in supporting companies like Vebego in their digital transformation. With this repositioning and rebranding, Vebego is now better equipped than ever to continue their market leadership and drive their future growth. We look forward to ongoing collaboration with Vebego and are excited to see how they continue to grow and evolve with their new digital platform.